55+ SMALL BUSINESS TOOLS FOR BUSINESS GROWTH
Tools For Graphics
Canva is a tool no small business can afford not to use. It is great for creating beautiful images for social media, infographics, marketing brochures, business cards, websites, ebooks and much more. The entire interface is drag and drop and allows you to upload your own images to use.
Shutterstock is a paid service with multiple plans including a starter plan of 5 images for $49. With millions of images, Shutterstock is a great place to find high quality images for your website or marketing material.
Hit4Film Express is a free video editing tool that can be downloaded and installed on your computer. It can be used to create, edit and mix different videos and audio to produce highly professional video content for your YouTube Channel or Website.
Jpegio is an online tool every small business website owner needs to know about and use. It compresses, optimizes and converts images to progressive jpegs. Images are an important part of great website design, but also result in poor website speed and performance. Use this tool to reduce image sizes while maintaining image quality.
Digital Marketing Tools
Animoto is a powerful tool for creating beautiful marketing videos from pre-existing templates. Just add your messaging, images, and video clips. Animoto does the rest to produce highly professional looking and engaging videos.
A great headline is a combination of the right length, power and emotion. Headline analyzer is a great tool to help you analyze your website post headlines and marketing ad headlines for user engagement.
Email marketing is one of the most effective ways a small business can generate revenue. Mailchimp is a powerful tool to capture leads from your website and manage lead lists as well as managing email marketing campaigns.
Hootsuite is a social marketing automation tool that can schedule your social marketing activities. There is a free version with a limited number of social network and a paid version with an unlimited number of channels and accounts. Unless you are creating large amounts of content to be shared on social media, paid Hootsuite pay not be the right tool for you.
Website Performance Tools
A website needs to load in under 6 seconds. Use WebPageTest.org performance tool to measure the load speed of the different pages of your website. You can select the location of the test, device type (mobile or desktop) and even operating system.
Use this tool to check how your website looks on different devices such as laptops, desktops, tablets and mobile devices. A great tool to use if you notice that a particular type of device has a high bounce rate or low engagement on your website.
Business Productivity Tools
One of the challenges small business owners face when starting their business is selecting a business name that also has a .com domain available. Shopify created this amazing business name generator tool that greats hundreds of suggested business names based on the keywords you provide. All the suggested names will have a .com domain available for registration.
HubSpot has created a free customer relationship management software that helps you manage your business leads, and track them within your sales funnel. Use Hubspot to email your clients, and track who is opening your emails and clicking on the links within your email. This allows you to focus on your most engaged leads.
Line2 is a paid service that allows you to get a local U.S. or Canadian phone number as an application on your smart phone. Calls to that number come directly to your existing mobile. The main advantage of Line2 is it allows you to have a business line on your phone without purchasing a new expensive mobile plan.
Dropbox is a great tool for document storage, sharing and for team collaboration. It can be integrated with your laptop so that you can drag and drop files to dropbox to save in the cloud.
Use Skype to call team members and clients around the world for free, as long as the receiver also has a Skype account. Skype also has a paid service where you can call users without a Skype account on their phone numbers.
Effective communication tools for small business is one of the elements of a complete digital ecosystem that a small business needs in order to acquire customers effectively. Whether you need a branded email, a chat system, or support system on your website, you can get it from Bestwebsitestore.com for affordable rates.
Facebook work is a relatively new tool/service from Facebook that is currently free. It allows you to add your organization, create an organizational structure, exchange messages and emails using a single platform. A great tool for a growing organization.
We extensive use this tool to communicate with our team members who reside in different parts of the globe. Facebook messenger allows us to create group video and audio calls, send group messages and share files right in the chat window.
We regularly use smallpdf.com to compress large pdf files to a more manageable, web friendly size. We have seen the tool compress pdfs from a 13MB size down to 4MB or 5MB and sometimes less with no noticeable loss of quality. In addition to file compression, the boys and girls at smallpdf.com have created a set of other awesome, and mostly free, pdf tools every small business needs. Check them out!
Cool Blogs & Podcasts For Small Businesses
Our growing blog is a great place to learn about how to start and market a small business. Read our blog posts, and free ebooks for new business insights targeted towards small businesses.
Analytics & Search Engine Optimization Tools
Understand customer behavior on your website and understand how your visitors are finding your website, which parts of your website have high engagement and which parts do not and why. Google analytics is the perfect tool to integrate with your website for that purpose.
Google Search Console allows you to understand how your website is showing up in organic google searches, including number of impressions, position in the search and which keywords your website is ranking for.
A free search engine optimization audit tool to help you determine how to enhance your on page optimization to ensure your page ranks properly for the keywords you are targeting. Use this tool on all your website pages and posts.
The MOZ Blog is one of the best places to learn about search engine optimization. Read their blog on regular basis to get industry updates and to get insights into how to make your website rank better in search engines.
Wow! A great place to learn tricks of the trade about search engine optimization and for tips and insights on improving your website rank and drive more visitors to your website and business.
While Google Analytics is really good at tell you who is visiting your website, which pages they visit and if they are engaged or not, Hot Jar is really good at telling you exactly what your customers are doing on each page. It is a great tool to help you improve the design of your website for better user engagement and conversions.
Small Business Website Creation Tools
The ultimate tool for creating a small business website. No setup fees, monthly subscription based, professionally designed small business websites. Simply choose a template, we customize it for you, and enjoy lifetime support.
The boys and girls at WIX.com have created an easy to use platform to create all types of websites with a free plan with limited options, and scaling up to small business website use. What we love about our competitor’s platform is the level of automation they have implemented in helping the lay person create a stunning website.
Shopify is the leader in eCommerce online shop creation with satisfied customers around the globe. They offer a free trial period account, tons of templates to choose from, and an easy to use online store builder.
WordPress is the premier free software for creating and managing small business websites. WordPress has matured from a blogging only platform to being the go to choice for professional website designers. It has a bit of a learning curve, but is a very versatile tool to create small business websites.
Stripe is an online payment processing gateway that allows you to process client payments through credit cards. To integrate Stripe into your website you will need to compatible eCommerce software such as WooCommerce from WordPress or an online store from Bestwebsitestore.com.
Elegantthemes is the provider of DIVI, the ultimate WordPress theme. DIVI has a drag and drop website builder as well as a versatile visual builder to help you create the most beautiful, well designed small business websites.
Woocommerce is a free software that can be used to create powerful online stores on a WordPress website. It comes with many built-in features with paid options to expand your online store functionality.
A must use tool for all small businesses that would like to collect payments from clients online. PayPal is a payment processing gateway that can be integrated with your website through an eCommerce software such as WooCommerce or even through other simpler plugins.
Small Business Marketing Tools
Finding prospects on facebook can be an effective way to grow your small business. However, you have to do it right. Click Here Learn How To Grow Your Business On Facebook.
Targeting customers who have already made a purchase decisions is one of the most effective way to grow your business. One of the best way of find such clients is to target prospects who use google to search for businesses just like yours. Google Adwords is such a platform.
Converting website visitors into leads is one of the essential elements of a complete digital ecosystem for business. At Bestwebsitestore.com we have made it easy for our small business clients to subscribe the functions they need to convert visitors to paying clients.
Small Business Security Tools
At Best Website Store we provide the ultimate suite of security solutions for small businesses at subscription rates. Our solutions cover your SSL certificates to secure your connections and transactions, and protect your website against data loss and disasters.
We are no longer using this tool, however, Comodo is one of the most reputed providers of different types of SSL certificates for your website. An SSL certificate helps ensure that connections to your website by clients are secure and encrypted.