55+ SMALL BUSINESS TOOLS FOR BUSINESS GROWTH

Tools For Graphics

small business tools for graphics - Canva logo

Create Amazing Graphics

Canva is a tool no small business can afford not to use.  It is great for creating beautiful images for social media, infographics, marketing brochures, business cards, websites, ebooks and much more.  The entire interface is drag and drop and allows you to upload your own images to use.

Small Business Tools - Shutterstock logo - find professional images

Professional Stock Images

Shutterstock is a paid service with multiple plans including a starter plan of 5 images for $49.  With millions of images, Shutterstock is a great place to find high quality images for your website or marketing material.

small business tools - free stock images - pixabay logo

Free Stock Images

Pixabay is the free version of Shutterstock, and is a great place to find free images that can be used for commercial purposes.

small business tools - free images - unsplash logo

Free Stock Images

Unsplash is another free service to find extremely beautiful and professional images that can be used for marketing materials and websites.  One of our favorites!

Small Business Tools - HitFilm 4 Express - Film Editing Tool

Free Video Editing & Mixing Tool

Hit4Film Express is a free video editing tool that can be downloaded and installed on your computer.  It can be used to create, edit and mix different videos and audio to produce highly professional video content for your YouTube Channel or Website.

Small Business Tools - Compress Images - Progressive Jpeg - jpegio logo

Compress Images Online

Jpegio is an online tool every small business website owner needs to know about and use.  It compresses, optimizes and converts images to progressive jpegs.  Images are an important part of great website design, but also result in poor website speed and performance.  Use this tool to reduce image sizes while maintaining image quality.

Digital Marketing Tools

small business tools - create videos - animoto logo

Create Marketing Videos In Minutes

Animoto is a powerful tool for creating beautiful marketing videos from pre-existing templates.  Just add your messaging, images, and video clips.  Animoto does the rest to produce highly professional looking and engaging videos.

small business tools - write better headlines - headlines analyzer

Create Compelling Headlines

A great headline is a combination of the right length, power and emotion.  Headline analyzer is a great tool to help you analyze your website post headlines and marketing ad headlines for user engagement. 

small business tools - manage leads - mailchimp

Lead Capture and Managment

Email marketing is one of the most effective ways a small business can generate revenue.  Mailchimp is a powerful tool to capture leads from your website and manage lead lists as well as managing email marketing campaigns.

small business tools - Hootsuite social sharing

Hootsuite

Hootsuite is a social marketing automation tool that can schedule your social marketing activities.  There is a free version with a limited number of social network and a paid version with an unlimited number of channels and accounts.  Unless you are creating large amounts of content to be shared on social media, paid Hootsuite pay not be the right tool for you.

Website Performance Tools

How Fast Does Your Website Load?

A website needs to load in under 6 seconds.  Use WebPageTest.org performance tool to measure the load speed of the different pages of your website.  You can select the location of the test, device type (mobile or desktop) and even operating system.

Check Your Site For Broken Links

Broken links on your website will impact page quality and user engagement.  This tool can help you quickly check for broken links on your website pages.

Check Your Website Display For Different Devices

Use this tool to check how your website looks on different devices such as laptops, desktops, tablets and mobile devices.  A great tool to use if you notice that a particular type of device has a high bounce rate or low engagement on your website.

Speed Up Your Website

Use Cloudflare to enhance the security, and speed of loading of your website.

Business Productivity Tools

small business tools - create professional email signatures - hubspot

Create Professional Email Signatures

Hubspot has created this cool tool to help you create email professional email signatures.  You can link your social channels, logo and much more.

small business tools - find the perfect business name - shopify

Business Name Generator

One of the challenges small business owners face when starting their business is selecting a business name that also has a .com domain available.  Shopify created this amazing business name generator tool that greats hundreds of suggested business names based on the keywords you provide.  All the suggested names will have a .com domain available for registration.

small business tools - manage your customers - CRM - hubspot

Customer Relationship Manager Tool

HubSpot has created a free customer relationship management software that helps you manage your business leads, and track them within your sales funnel.  Use Hubspot to email your clients, and track who is opening your emails and clicking on the links within your email.  This allows you to focus on your most engaged leads.

small business tools - affordable second line - line2

Affordable Second Phone Line

Line2 is a paid service that allows you to get a local U.S. or Canadian phone number as an application on your smart phone.  Calls to that number come directly to your existing mobile.  The main advantage of Line2 is it allows you to have a business line on your phone without purchasing a new expensive mobile plan.

small business tools - manage your documents - dropbox

Document Management

Dropbox is a great tool for document storage, sharing and for team collaboration.  It can be integrated with your laptop so that you can drag and drop files to dropbox to save in the cloud.

small business tools - manage your customers - sales - close.io logo

CRM

We have not used Close.io, however we love the videos that their CEO Steli does about sales and marketing.  Checkout their Blog and YouTube Channel

small business tools - manage your projects effectively - basecamp

Project Management

Basecamp is a great tool to use for project management.  You can add your team members, create projects, assign tasks, track them, and get reminders of pending tasks.

small business tools - collaborate and communicate - Skype logo

Free Video & Audio Calls

Use Skype to call team members and clients around the world for free, as long as the receiver also has a Skype account.  Skype also has a paid service where you can call users without a Skype account on their phone numbers.

small business tools - effective business communication tools - bestwebsitestore.com

Effective Communication Tools

Effective communication tools for small business is one of the elements of a complete digital ecosystem that a small business needs in order to acquire customers effectively.  Whether you need a branded email, a chat system, or  support system on your website, you can get it from Bestwebsitestore.com for affordable rates.

small business tools - collaborate with your team - facebook for work

Team Collaboration - Facebook Work

Facebook work is a relatively new tool/service from Facebook that is currently free.  It allows you to add your organization, create an organizational structure, exchange messages and emails using a single platform.  A great tool for a growing organization.

small business tools - communicate with your team - facebook messenger

Team Communication - Facebook Messenger

We extensive use this tool to communicate with our team members who reside in different parts of the globe.  Facebook messenger allows us to create group video and audio calls, send group messages and share files right in the chat window.

small business tools - zendesk

Zendesk

Zendesk has a number of solutions both paid and free that can be integrated with your small business website including chat and support systems.

Smallpdf - Small Business Tools - logo

Awesome PDF Tools

We regularly use smallpdf.com to compress large pdf files to a more manageable, web friendly size.  We have seen the tool compress pdfs from a 13MB size down to 4MB or 5MB and sometimes less with no noticeable loss of quality.  In addition to file compression, the boys and girls at smallpdf.com have created a set of other awesome, and mostly free, pdf tools every small business needs.  Check them out!

Cool Blogs & Podcasts For Small Businesses

small business tools - duct tape marketing podcast - logo
small business tools - hubspot marketing and sales blog
small business tools - build your tribe podcast - logo
small business tools - social media examiner blog - logo
small business tools - Bestwebsitestore.com blog - logo

Business Blog - Best Website Store

Our growing blog is a great place to learn about how to start and market a small business.  Read our blog posts, and free ebooks for new business insights targeted towards small businesses.

Analytics & Search Engine Optimization Tools

small business tools - google analytics - logo

Understand Customer Behavior

Understand customer behavior on your website and understand how your visitors are finding your website, which parts of your website have high engagement and which parts do not and why.  Google analytics is the perfect tool to integrate with your website for that purpose.

small business tools - Google Search Console Logo

Improve Your Website Rank

Google Search Console allows you to understand how your website is showing up in organic google searches, including number of impressions, position in the search and which keywords your website is ranking for.

small business tools - small seo tools logo - check your page rank

Check Your Page Rank

This is a great tool to check how different pages on your website rank for specific keywords in google search.

Small Business Tools - Small SEO Tools - Plagiarism Checker

Plagiarism Checker Tool

Check if the content on your page is plagiarized somewhere else on the internet.  A great tool also to check the work of content creators on your website.

small business tools - check website seo - seo tester online logo

Check Your Post SEO

A free search engine optimization audit tool to help you determine how to enhance your on page optimization to ensure your page ranks properly for the keywords you are targeting.  Use this tool on all your website pages and posts.

Small Business Tools - MOZ SEO Tools and Blogs

Moz SEO Blog

The MOZ Blog is one of the best places to learn about search engine optimization.  Read their blog on regular basis to get industry updates and to get insights into how to make your website rank better in search engines.

Small Business Tools - Build Great Backlinks SEO

Backlinco

Wow!  A great place to learn tricks of the trade about search engine optimization and for tips and insights on improving your website rank and drive more visitors to your website and business.

small business tools - understand your customers tool - HotJar logo

Understand Customer Behavior

While Google Analytics is really good at tell you who is visiting your website, which pages they visit and if they are engaged or not, Hot Jar is really good at telling you exactly what your customers are doing on each page.  It is a great tool to help you improve the design of your website for better user engagement and conversions.

Small Business Website Creation Tools

small business tools - create a compelling website - bestwebsitestore.com logo

Get A Website That Grows Your Business

The ultimate tool for creating a small business website.  No setup fees, monthly subscription based, professionally designed small business websites.   Simply choose a template, we customize it for you, and enjoy lifetime support.

Small Business Tools - Create a website with Wix logo

Create A Website

The boys and girls at WIX.com have created an easy to use platform to create all types of websites with a free plan with limited options, and scaling up to small business website use.  What we love about our competitor’s platform is the level of automation they have implemented in helping the lay person create a stunning website.

Small Business Tools - Create A Website With Tilda - Logo

Create A Website

Tilda: Another website creation platform.  Although we have not used or tested this platform, we have heard a lot of good things about it.

Small Business Tools - Create A Website With Weebly Logo

Create A Website

Weebly: Is a website creation platform with free and paid plans.  We have not tested Weebly ourselves but know many users who are satisfied with their platform.

Ultimate Small Business Tools - Shopify Logo

Create an Online Store

Shopify is the leader in eCommerce online shop creation with satisfied customers around the globe.  They offer a free trial period account, tons of templates to choose from, and an easy to use online store builder.

Ultimate Small Business Tools - BigCommerce Logo

Create an Online Store

Another option for eCommerce is BigCommerce.  We have not used or tested this platform.

Ultimate Small Business Tools - WordPress

Create A Website

WordPress is the premier free software for creating and managing small business websites.  WordPress has matured from a blogging only platform to being the go to choice for professional website designers.  It has a bit of a learning curve, but is a very versatile tool to create small business websites.

small business tools - accept credit card payments online.

Accept Credit Card Payments

Stripe is an online payment processing gateway that allows you to process client payments through credit cards.  To integrate Stripe into your website you will need to compatible eCommerce software such as WooCommerce from WordPress or an online store from Bestwebsitestore.com.

small business websites - Elegantthemes - best wordpress themes

The Ultimate WordPress Theme

Elegantthemes is the provider of DIVI, the ultimate WordPress theme.  DIVI has a drag and drop website builder as well as a versatile visual builder to help you create the most beautiful, well designed small business websites.

Small Business Tools - Build a website with Squarespace

Create A Website

Similar to Weebly, Wix and Tilda, Squarespace is another online website builder.  We have not used or tested this platform but include it due to its relative popularity.

small business tools - create an online store - woocommerce logo

Create An Online Store

Woocommerce is a free software that can be used to create powerful online stores on a WordPress website.  It comes with many built-in features with paid options to expand your online store functionality.

small business tools - accept payments from your website - PayPal

Collect Online Payments

A must use tool for all small businesses that would like to collect payments from clients online.  PayPal is a payment processing gateway that can be integrated with your website through an eCommerce software such as WooCommerce or even through other simpler plugins.

Small Business Marketing Tools

small business tools - drive traffic to your website - bestwebsitestore.com

Drive Traffic To Your Website

Creating a successful funnel to drive visitors to your website is one of the 6 elements of a complete digital ecosystem for successful business growth.

small business tools - Advertise with facebook - Facebook Ads logo

Advertise Your Business On Facebook

Finding prospects on facebook can be an effective way to grow your small business.  However, you have to do it right.  Click Here Learn How To Grow Your Business On Facebook.

small business tools - grow your business with google adwords - bestwebsitestore.com

Advertise Your Business On Google

Targeting customers who have already made a purchase decisions is one of the most effective way to grow your business.  One of the best way of find such clients is to target prospects who use google to search for businesses just like yours.  Google Adwords is such a platform.

small business tools - convert visitors to leads - bestwebsitestore.com

Convert Visitors To Leads

Converting website visitors into leads is one of the essential elements of a complete digital ecosystem for business.  At Bestwebsitestore.com we have made it easy for our small business clients to subscribe the functions they need to convert visitors to paying clients.

Small Business Security Tools

Small Business Tools - Security Tools - Best Website Store Logo

Security For your Website

At Best Website Store we provide the ultimate suite of security solutions for small businesses at subscription rates.  Our solutions cover your SSL certificates to secure your connections and transactions, and protect your website against data loss and disasters.

small business tools - get an SSL certificate - Comodo logo

Security Certificates For Your Website

We are no longer using this tool, however, Comodo is one of the most reputed providers of different types of SSL certificates for your website.  An SSL certificate helps ensure that connections to your website by clients are secure and encrypted.

Small Business Funding Tools

small business tools - fund your business with gust - gust.com logo
small business tools - seedInvest logo
small business tools - angellist logo
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